Friendship Travel

The Friendship Travel website plays a huge part in the customer journey and sales process, containing a range of holidays that can be booked online and a wealth of supporting information and assets for solo travellers. The website needed a total overhaul in order to help FT achieve their objectives of selling more holidays (both on and offline) and allow for better interaction with customers. We began with restructuring the Information Architecture to create journeys for different types of traveller and different scenarios. We then gave the site a new clean and intuitive design and went with a bespoke WordPress build at the site’s heart allowing the client to manage and customise the site with ease.

ClientFriendship TravelServicesWeb Design, UX Design, WordPress Theme DesignLinkwww.friendshiptravel.com